I am not a Grinch. I love Christmastime—it’s my favorite season of the year. In fact, I enjoy The Polar Express and its heartwarming message. All those TV holiday specials are great family fun. But I do have a complaint, and it’s about one word we see plastered everywhere this time of year: “Believe.”
You’ve seen it on ornaments, holiday cards, and even glowing in front-yard light displays. BELIEVE! It’s everywhere. Don’t get me wrong; I love the word. But I think we should handle it with a little more care.

As a Christian minister, I’m concerned that “believe” has been diluted into a vague sentiment. It’s become a shallow slogan afflicted with the Hallmarkification effect, stripped of its profound meaning and tethered to little more than seasonal cheer. We’ve orphaned the word from its theological context and expect it to carry, all naked and alone, the entire weight of our holiday hopes.
The truth is the word believe carries immense significance in the Christian faith. It is central to who we are as God’s people. And while I don’t begrudge Santa his sleigh, I must insist that “believe” belongs to something infinitely greater. So, I propose we reclaim it and carefully put it back in its nest with the rest of sacred vernacular.
Here’s why this is important. We don’t merely “believe” in an undefined ethereal spirit of winter tidings or a vague sense of holiday magic. No, we believe in God, the Father Almighty, Creator of heaven and earth. We believe in Jesus Christ, His only Son, our Lord—who was conceived by the Holy Spirit, born of the virgin Mary, suffered for our sins at his crucifixion, died, and was buried. On the third day, He rose again. He ascended to heaven and is seated at the Father’s right hand. He will come again to judge the living and the dead. This is what we believe.
“Believe” isn’t just a word to dangle in twinkling lights or print on a mug. It’s not to be etched alone without its divine object clarified. Indeed, the object of our belief is God. It’s a cherished faith conviction that connects us to the God of the universe. Jesus Himself said, “Let not your hearts be troubled. Believe in God; believe also in me” (John 14:1). And Paul reminds us, “If you confess with your mouth that Jesus is Lord and believe in your heart that God raised him from the dead, you will be saved” (Romans 10:9).
This Christmas, let’s reclaim the depth of what it means to believe. As we enjoy the holiday lights and festivities, let’s reflect on the One who gives us hope, joy, and peace—not just for a season, but for eternity. May your Christmas be filled with love, generosity, and the light of Christ. Whether through acts of kindness, a shared smile, or a helping hand, let’s each embody the good news of Jesus this season. I wish you all a Merry Christmas and pray for the Lord’s continued favor upon us all. After all, I believe in our good and gracious God.
This article was published in the Temple Daily Telegram‘s “Life & Faith” section on Saturday, December 21, 2024. Check it out on their website HERE.









